About Us

About Hoops in the Sun

Hoops in the Sun Group, Inc. (HITS) is a community based basketball program dealing primarily in the streetball industry. The Hoops in the Sun basketball program is held at Orchard Beach in Bronx, New York, where according to the New York Daily News, over 700,000 people will visit the beach during the summer weekends. It provides a recreational activity for adults and youth and an entertainment outlet for beach-going spectators of all ages.

Hoops in the Sun was created by Rufino (Joe) Cruz, Sr., but was known to many as Joe “Pops” Cruz, and his two sons Joe Jr., and Randy in the Summer of 2000 as an 8-team Pro-Am Men’s League for male adults age 18 years and older including current and former college standouts and professional basketball players. Twenty years later, the program has expanded to over 50 teams ranging from ages 10 years and older including elementary, high school, college and NBA players.